So, what is special about this book? Firstly, this is printed using FSC Environmentally friendly paper. http://en.wikipedia.org/wiki/Forest_Stewardship_Council https://ic.fsc.org/
Second, this is the BBT’s first English mass distribution title for our new concept, the ‘Print/ebook Combo’.
South Africa, along with Slovenia, Lithuania, the UK, and Russia are the first countries where devotees are now able to distribute print books and ebooks via the ‘Print/ebook Combo’ concept.
On the back cover of the physical books (print books), there is a line of text which states that the book contains a redemption code for FREE download of the same title as an ebook, in any ebook format.
This redemption code along with the website to retrieve this, can be found on the copyright page.
All the reader has to do is go to the url found in the book: http://www.bbtmedia.com/en, enter the redemption code, and a few seconds later the ebook (in any ebook format of choice) is available.
There are two main reasons for this FREE download option:
a) To supply the ebook, free of charge, to the buyer of the print book. Many people like to have both: the print book at home, and the ebook for travelling.
b) To supply the book distributors with the perfect response to people saying “I only read ebooks.” The devotees can now distribute ebooks and print books in one go. At no additional cost to the temples. At no additional cost to the person who buys the book.
And if someone says, “What am I going to do with a printed book?” the book distributor can suggest that he may put it on his book shelf for the future, donate it to a prison or a library, or wrap it nicely and give it to a friend.
Please share your thoughts with us: Is this something that will assist the distributors? Should there be more titles available in this segment?
Your servants at the BBT