Our unique asset is our purity….

“These books are the best advertising, they are better than advertising. If we simply present Krsna consciousness in a serious and attractive way, without need to resort to fashionable slogans or tricks, that is sufficient. Our unique asset is our purity. No one anywhere can match it.

That will be noticed eventually and appreciated, as long as we do not diminish or neglect the highest standard of purity in performing our routine work, not that we require to display or announce ourselves in very clever ways to get attention. No, our pure standard is enough. Let us stand on that basis.”

(Srila Prabhupada to Yogesvara, December 28th, 1971)

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